SEO Course

Learn what SEO is, why it is important, its key benefits, and how SEO is used in real-life situations.

Understand search engines, Google, Bing and SERP, and learn about search queries, organic results and advertisements.

Learn the basic process Google uses to crawl, index and rank web content.

Learn the major types of SEO and understand the different activities associated with On-Page, Off-Page, Technical and Local SEO.

Learn what keywords are, why they matter in SEO, and how keywords are used to represent the topics users search for online.

Learn the main types of keywords, including short-tail, long-tail, branded, non-branded, primary and secondary keywords.

Learn the main types of search intent and understand how users' intentions influence the keywords and queries they use in search engines.

Learn the key metrics used to evaluate keywords, including search volume, keyword difficulty, competition, CPC and relevance.

Learn what keyword research is and how to discover relevant keywords using Google Search, autocomplete and related searches.

Learn about commonly used keyword research tools and understand how they can be used to discover and research keywords.

Learn how to choose suitable keywords and organize them through keyword grouping and keyword mapping for an effective SEO strategy.

Learn how to identify competitors, examine competitor keywords and discover keyword gaps through competitor keyword research.

Learn what On-Page SEO is, why it matters, and understand the main elements involved in optimizing a webpage.

Learn about title tags and meta descriptions and understand how to create SEO-friendly titles with appropriate keyword placement.

Learn how to structure H1, H2 and H3 headings and create SEO-friendly URLs for better webpage organization and optimization.

Learn how to optimize webpage content through appropriate keyword placement, readability and alignment with search intent.

Learn how image names, alt text, internal links, external links and anchor text are used as part of On-Page SEO.

Apply the On-Page SEO concepts covered in previous lessons by using a complete On-Page SEO checklist to optimize a webpage.

Learn what SEO content is, why content matters for SEO, and how content can be developed around the needs of users.

Learn the basic elements of SEO-friendly content, including SEO titles, introductions, headings, paragraphs and appropriate keyword usage.

Learn about common SEO content problems, including duplicate content, thin content, keyword stuffing and outdated content.

Learn how to develop an SEO content strategy through content ideas, planning, topic selection and a structured content calendar.

Learn the fundamentals of Technical SEO and understand crawling, indexing and website structure.

Learn the basic technical SEO elements including robots.txt, XML sitemaps, 404 errors, 301 redirects and HTTPS.

Learn the basics of website speed, mobile-friendly websites and Core Web Vitals, and understand their importance in SEO.

Learn what Off-Page SEO is and understand backlinks, referring domains and link authority.

Learn the basic link-building methods covered in the course, including guest posting, directories, resource links, digital PR and natural backlinks.

Learn the fundamentals of Local SEO, including Google Maps, Google Business Profile, local keywords, reviews and NAP.

Learn about commonly used SEO tools and understand their basic purpose in SEO research, analysis and optimization.

Learn the basics of Google Search Console, including Performance, Coverage and URL Inspection.

Learn how to analyze competitors by comparing their keywords, content, backlinks, technical issues and content gaps.

Learn the basic SEO audit process by reviewing On-Page, Technical, Content and Off-Page SEO elements.

Develop an SEO strategy by defining SEO goals, creating a keyword strategy, planning content, preparing a 30-day SEO plan and identifying SEO KPIs.

Present a complete SEO project covering the SEO audit, strategy and recommendations developed during the course.