Digital Marketing Course

Understand the digital marketing ecosystem

Understand how digital marketing attracts customers

Build a strong personal and business brand

Install and set up a WordPress website

Configure and customize WordPress.

Design a professional website layout

Add website functionality and content.

Publish a complete responsive business website

Understand how SEO works.

Perform effective keyword research

Optimize webpages for search engines

Improve technical website performance.

Increase website authority and local visibility.

Perform SEO optimization on a website.

Write informative and SEO-friendly content.

Create persuasive marketing copy.

Generate quality content using AI.

Topics Covered:

• What is Social Media Marketing?
• Organic vs Paid Marketing
• Social Media Algorithms
• Marketing Funnel

Create and optimize a Facebook Business Page.

Learn to manage and grow a Facebook page.

Manage a Facebook page professionally

Build and optimize an Instagram business profile.

Manage an Instagram business account and create engaging content.

Understand TikTok marketing and optimize a business profile.

Build and manage a TikTok marketing campaign.

Design professional content for all social media platforms.

Understand the Meta advertising ecosystem and campaign structure.

Learn how to create effective Facebook and Instagram ad campaigns.

Build and optimize a Facebook & Instagram advertising campaign.

Understand the fundamentals of email marketing and how businesses use it to generate leads and sales.

Learn how to build and automate professional email marketing campaigns.

Create, launch, and analyze a complete email marketing campaign.

Understand Google Ads and its campaign types.

Learn to build effective Google Ads campaigns.

Create and optimize a Google Ads campaign.

Learn how to start earning online as a freelance digital marketer and acquire clients professionally.